Media marketing and business encompasses everything from online public relations (online PR, also referred to as ePR) to online content promotion, social media marketing and delivering customized messages via email. It allows businesses to personalize their brands and engage with the right audience on a vast array of platforms including paid and free. These platforms also offer a wide variety of ways to reach out to users, utilizing demographic, geographic and personal information that allows messages to resonate with them.

marketingstuff.net/the-benefits-of-a-customer-oriented-strategy-with-a-digital-marketing-platform/